Online Information
Using a full range of qualitative and quantitative research techniques, Fusion Insight & Strategy will provide you with invaluable business insight to help you understand where ‘value’ lies - what your target markets need by way of content and services, how they want to consume that content and services and what they are prepared to pay for it.
5 Fusion Facts for information businesses
We apply the most appropriate methodology to obtain the insight required - qualitative (explanation/understanding) and quantitative (measurement).
A significant part of the work we undertake is to understand how data and information is used within workflows and how it can be embedded within the customer’s business.
In both new and existing product development, we understand where value lies – what content and services are the audience willing to pay for.
Our work includes understanding how data and information is consumed – on the move, in the office or at home – and what implications that has on the products, services and platforms you are developing.
We work across a range of markets and audiences - from financial services to marketing & advertising; from USA to Asia, from Europe to Middle East and South America.
Audiences we understand
Subscriber
Lapsed and cancelled subscriber
Trialist
Prospect (not trialled)
Single user
Corporate / Multi user
Decision maker
User
The insight and intelligence we deliver
The Benefits of Fusion
- Evidence based research.
- Applied knowledge and experience of your market.
- Clear, meaningful and robust recommendations.
- Confidence in decision making.
- Reducing risk.
- Focusing resources on areas that make a difference.