Built Environment
Our experience in this marketplace means our research findings are more insightful because they are presented within a wider market context. With this approach, managers can make better commercial decisions about where and how to compete more effectively in their marketplaces.
5 Fusion Facts for the built environment
Whether business or commercially led, we use the relevant research techniques to deliver meaningful insights; and make relevant often commercial oriented recommendations.
Projects range across market and regulatory issues, market needs, marketing and creative testing (including brand and product naming) to usability testing.
The audiences we research are often professional; but we also understand the attitudes, motivations and behaviour of consumers / householders where appropriate.
Internal stakeholders can also be an important constituent for the research we conduct.
We source 3rd party contact data to provide a broader sampling base where relevant; so we can feedback from the marketplace, not just from people on your databases.
Audiences we understand
Architect
Housebuilder
Main contractor
Project manager
Installer
Building manager
Sub contractor
Energy manager
Developer
Interior designer
The insight and intelligence we deliver
The Benefits of Fusion
- Evidence based research.
- Applied knowledge and experience of your market.
- Clear, meaningful and robust recommendations.
- Confidence in decision making.
- Reducing risk.
- Focusing resources on areas that make a difference.