Events
Fusion Insight & Strategy has over 10 years experience in assisting event organisers achieve their ambitions. We offer a full range of research tools and techniques for events at any stage of their business cycle. Our 'Fusion Indexes' draw on multiple years worth of post show data from over 150 exhibitions (both B2B and B2C exhibitions) both locally and internationally.
Our extensive expertise in events and exhibitions means that we can ensure you have the evidence, tools and confidence to make key strategic and tactical decisions.
5 Fusion Facts for event businesses
Considerable experience of different event formats – including exhibitions, confexes, conferences, congresses and awards.
Our expertise lie in both business-to-business and consumers events.
We work on and make recommendations on 15-20 new ideas each year (geo cloning existing events, extending existing events and brand new concepts).
Helping existing events to grow and develop is also an important part of our work.
Projects we are involved with each year include events in UK, Europe, Middle East, USA, Asia and South America.
Audiences we understand
Visitor
Pre registered non attendee
Non returning visitor
Exhibitor
Non returning exhibitor
Infrequent exhibitor
Prospective exhibitor
Conference delegates and speakers
Associations and other interested partners
Media
Sponsor
The insight and intelligence we deliver
The Benefits of Fusion
- Evidence based research.
- Applied knowledge and experience of your market.
- Clear, meaningful and robust recommendations.
- Confidence in decision making.
- Reducing risk.
- Focusing resources on areas that make a difference.