Magazines

Using a full range of qualitative and quantitative research techniques, Fusion Insight & Strategy will provide you with invaluable business insight to help you understand what your readers, subscribers and advertisers really think.

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5 Fusion Facts for magazine businesses


We work on paid for, controlled circulation and member publications.

We apply the most appropriate methodology to obtain the insight required - qualitative (explanation/understanding) and quantitative (measurement).

A significant part of the work we undertake is to understand changing attitudes and behaviour to how ‘content’ is and will be consumed – by segments/audiences, preferred platform and how much are they prepared to pay .

As well as existing and new product development, we also undertake sales support research – whether confirming the profile and proving the value of the readership; or conducting reading and noting studies to drive display ad revenues in specific issues of a print publication.

We also work with magazine owners to deliver research studies for their clients; giving the media owner an incremental revenue stream; they sell it and make a profit, we fulfil it.

Audiences we understand

Paid subscriber

Controlled circulation

News stand buyer

Lapsed and cancelled subscribers

Prospective subscriber / buyer

Advertiser

Sponsor

Lapsed advertiser

Prospective advertiser

Associations and other interested parties

The insight and intelligence we deliver

Market needs, wants and behaviours
Monetising content
Readership research (including satisfaction)
Sales support research
Usability research (UX on website editions)
Reading and noting studies (using research to drive ad sales)
Concept / New product testing
Pricing research

The Benefits of Fusion

  • Evidence based research.
  • Applied knowledge and experience of your market.
  • Clear, meaningful and robust recommendations.
  • Confidence in decision making.
  • Reducing risk.
  • Focusing resources on areas that make a difference.

Our Clients

  • FT
  • Centaur Media
  • Haymarket
  • Euromoney
  • Contagious
  • William Reed Business Media
  • Reed Business Information
  • Mark Allen Business
  • EMAP
  • Infopro Digital
  • Metropolis
  • Road Transport Media

What Client’s Say

  • Over the past couple of years and within Euromoney Institutional Investor's strategy to become more customer focused, Fusion have provided numerous brands in the group with insightful reports on market demand and customer satisfaction. These valuable studies based on qualitative and quantitative surveys to our prospects and customers have allowed the group to rethink their product portfolio according to market needs and also change product strategies when necessary to adapt to subscribers' demand.

    Fabienne O'DonoghueEuromoney

  • Fusion helped us to create a new series of reports called Ad Impact Studies. These have been critical in supporting our advertising sales revenues as they help to provide clients with ROI metrics. Working with Fusion has been a very smooth process. They are a creative and hard working group with a clear focus on delivery. I have no hesitation in recommending Phil and his team for providing high quality customer insights.

    Nick WattReed Business Information

  • Specialising in a niche business environment means it is essential we stay aligned with the needs of our market. Having a trusted and reliable research supplier is therefore crucial to the success of our business. Phil and the team at Fusion offer fast and efficient solutions assisting us with our ongoing business development.

    Andy SalterRoad Transport Media